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The Verge

Apple is going high-end with new ‘Ultra’ products next

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Fresh off launching the low-cost MacBook Neo, Apple is reportedly preparing at least three new products that will fit into its highest-end "ultra" lineup. According to Bloomberg's Mark Gruman, the next batch of releases may not bear the "ultra" name, like its Watch, but will all command price premiums over their mainline counterparts. There's the oft-rumored foldable iPhone, which is expected to c

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