How clips ate the internet

A person scrolls through the social media app X on a phone. | Jaap Arriens/NurPhoto via Getty Images Our social media feeds are being inundated by clips. Big names like Justin Bieber, reality shows like RuPaul’s Drag Race, and even AI companies like Perplexity — they’re all using bite-sized video segments to advertise themselves on social media. And they’re not just posting from their own accoun
Source
Vox
Opens original article in a new tab



