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VentureBeat

LLM-referred traffic converts at 30-40% — and most enterprises aren't optimizing for it

LLM-referred traffic converts at 30-40% — and most enterprises aren't optimizing for it
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For more than two decades, digital discovery has operated on a simple model: search, scan, click, decide. That worked when humans were the ones doing the web searching; but with the advent of AI agents, the primary consumer of information is no longer always human. This is giving rise to a new paradigm: Answer engine optimization (AEO), also referred to as generative engine optimization (GEO). Be

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