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The Guardian

Nigeria’s online content creator market has boomed. Can the skit-makers and streamers make it pay?

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As platforms make less from advertising, creators are struggling to monetise work – leading to calls for more government investment and tax breaks On a humid afternoon in Lagos, a shoot for a comedy skit is under way on a set that looks more like a small film production. Dozens of people mill about: lighting assistants, a sound engineer, a makeup artist and even a content creator recording unscrip

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