The mad dash to build the future of multimedia

It's 1989. To play a video, listen to a song, or show photos on a desktop computer requires bolting on expensive hardware, built by a different company, using different software. There are no standards, no portability, no sharing. Tyler Peppel, Apple product marketer: It should have been a natural area for Apple to be in, but we had nothing. Apple's CEO John Sculley told me, "We need to get into
Source
The Verge
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