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Phys.org

AI makes granular pricing easier, but consumer psychology may make it less profitable

AI makes granular pricing easier, but consumer psychology may make it less profitable
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Big data, artificial intelligence and advanced pricing algorithms make it easier than ever for companies to fine-tune prices for individual products to closely reflect their unique value and cost. The conventional wisdom is straightforward: better data, better algorithms and sharper segmentation should produce better profits. But new research suggests that the most profitable answer isn't always m

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