Axios
Campaigns pay the price for America's secular shift
America's fastest-growing religious group is also one of the hardest — and costliest — to reach: the "nones." Why it matters: Religiously unaffiliated Americans now make up a large and growing share of the electorate. But without church-based networks, they're significantly more expensive for campaigns to reach and mobilize. "Nones" are geographically and socially dispersed. Campaigns must rely o
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