Skip to main content

AI Bias Analysis

4 models · Takes ~15 seconds

Phys.org

Disability inclusion in advertising can build stronger brand affinity

Disability inclusion in advertising can build stronger brand affinity
ShareXFacebook

Adverts that feature people with a disability greatly enhance consumer attitudes towards brands and their products, according to new research co-authored by Bayes Business School that also shows the effectiveness of diversity regulations and the benefits of compliance. The paper, "Beyond Visibility: The Disability Inclusion Effect in Advertising" is published in the Journal of Marketing.

P

Source

Phys.org

Read full article at Phys.org

Opens original article in a new tab

Advertisement

Related Science Stories

Blue and fin whale sightings on the rise in the Southeast Atlantic
Phys.org

Blue and fin whale sightings on the rise in the Southeast Atlantic

More than 40 years after the end of commercial whaling, new research reveals a recent increase in sightings of the world's two largest whale species in the southeastern Atlantic. The findings, published in the African Journal of Marine Science, compile more than 60 years of confirmed sightings and strandings from Namibia and South Africa's west coast. Although overall numbers remain low, sightings of both species have increased markedly in recent years—with 95% of observations recorded since 201

Read more →
Advertisement