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Variety

Duracell Taps Lionel Messi to Power Promotions During World Cup

Duracell Taps Lionel Messi to Power Promotions During World Cup
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Duracell may have come up with an advertising concept that can last as long as its popular batteries. As the World Cup tournament draws near, the Berkshire Hathaway-owned copper-top staple is launching a new campaign featuring soccer champion Lionel Messi, who runs out of power and is brought back to life after his generic batteries […]

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