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Variety

Fox Puts New Spotlight on Measuring Audience Reaction to Commercials

Fox Puts New Spotlight on Measuring Audience Reaction to Commercials
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In an industry long known for counting the number of people who watch TV shows and the commercials that accompany them, Fox is starting to place new emphasis on a different sort of tabulation. The company on Thursday unveiled its Fox Flash Impact Report, which presents data evaluating how commercials perform, not just how many […]

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Paradise City Sales has boarded Andrea Pallaoro’s latest feature “The Echo Chamber” ahead of the Cannes Film Market, with UTA Independent Film Group co-repping the film for North America. Starring Alicia Vikander alongside Luca Marinelli and Susan Sarandon, the project was penned by Bernardo Bertolucci alongside Ilaria Bernardini and Ludovica Rampoldi (“Primavera”). Currently in post, […]

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