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How the timing of corporate donations shapes consumer trust

How the timing of corporate donations shapes consumer trust
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Whether a company donates $1,000 a week for 52 weeks or gives $52,000 all at once, the total amount donated is the same. However, recent research by Alexander Park, an assistant professor of marketing at Indiana University Kelley School of Business in Indianapolis, finds that consumers view these donations differently. Specifically, his research shows that consumers see companies as more authentic

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Increases in global trade and travel are causing animal and plant species to be more frequently introduced to regions of the world where they do not naturally occur. In these new regions, these species are often referred to as "alien species." The process through which they are introduced is known as a "biological invasion." Much research has been carried out to identify the biodiversity impacts of biological invasions—these are impacts that affect the survival of native species.

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