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Variety

India’s JioStar Chief Uday Shankar Says Cricket Boards Are Pricing Themselves Out of Their Biggest Market (EXCLUSIVE)

India’s JioStar Chief Uday Shankar Says Cricket Boards Are Pricing Themselves Out of Their Biggest Market (EXCLUSIVE)
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“Cricket is at a crossroads,” says Uday Shankar. As vice-chair of JioStar – the behemoth Indian platform that serves more than 500 million viewers, spends some $3.9 billion a year on content, and was built, in no small part, on the back of cricket rights – he is not speaking as a neutral observer. The […]

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