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Variety

LISTEN: When Cultures Collide: What Big Brands Need to Reach Gen Z and Gen Alpha Consumers

LISTEN: When Cultures Collide: What Big Brands Need to Reach Gen Z and Gen Alpha Consumers
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On today’s episode of Variety’s “Strictly Business” podcast, Havas Play executives Andrea Isaac and Juliet Tierney discuss insights on reaching Gen Z and Gen Alpha consumers — and the differences that distinguish them. The senior leaders of the branded content and experiential marketing unit of marketing giant Havas discuss the sea change in marketing priorities […]

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