Microdrama Is Streaming’s New Top-of-Funnel in Southeast Asia, Research Finds

EXCLUSIVE: Media and tech veteran Jay Prasad has been named CEO of Owl AI, a startup focused on adding what it calls “a live intelligence layer” to sports broadcasts and other programming. Prasad, who has held exec posts at LiveRamp, VideoAmp, succeeds Josh Gwyther, the former head of AI at Google Cloud, who has been […]

Jakarta Vice Governor Rano Karno used an appearance at the APOS conference in Bali on Thursday to lay out a six-point initiative to transform Indonesia’s capital into a leading production destination, while separately holding talks with senior Netflix executives on expanding the streamer’s output in the city. The centerpiece of the package is a tax […]

Speaking during the APOS conference’s “India Streaming: The Product View” session, JioStar executives Bharath Ram and Vijay Seshadri outlined how JioHotstar is building its product and engineering roadmap around consumer behavior, artificial intelligence and connected television. For Bharath Ram, chief product officer of JioStar, product development begins with understanding India’s highly diverse audience base, which […]

Microdrama platform ReelShort has entered into a strategic partnership with Filipino telco Globe as it further accelerates its rapid growth across Southeast Asia. With the Philippines widely recognized as the world’s most mobile-engaged market, the partnership will give Filipino consumers access to ReelShort’s premium library of mobile-first short dramas.  The deal comes just a few […]