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Variety

Paramount’s First Upfront Under Skydance Touts Tech, Sports and the Company’s Rebirth

Paramount’s First Upfront Under Skydance Touts Tech, Sports and the Company’s Rebirth
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Paramount Skydance held its first upfronts presentation for advertisers Thursday, gathering media buyers, talent and reporters on the Melrose Avenue lot to hear the new-ish company’s marketing pitch. Paramount will continue the road show in the coming days, with several more meetings and events planned in markets including New York. But this week’s event — […]

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David Ellison once again leaned into his love of filmmaking as he welcomed media buyers, talent and reporters to the Paramount lot in Los Angeles on Thursday for the company’s first upfront presentation under his tenure. “We launched Paramount Skydance nearly nine months ago, and we couldn’t be more pleased with the progress and momentum […]

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