Rentrak Is Back As PE Firm Buys Comscore Movies, Restores Former Name: Chris Aronson Joins Board

Private equity firm Advaya Capital completed its purchase of Comscore’s box office analytics division Comscore Movies for about $70 million in cash and is renaming it Rentrak. Comscore Movies — which collects transaction level data from approximately 34,000 theaters and more than 200,000 screens across 70+ countries — operated for years as Rentrak until Comscore […]
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Deadline
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