TikTok's BookTok is turning pages into streaming gold

The BookTok community — ravenous readers who share reviews of their latest reads — is reshaping the streaming wars. Why it matters: Production studios are tuning in to influential creators and built-in fanbases, placing their bets on book adaptations to win viewers. What they're saying: "To me, it's a way of finding treasure," Hannah Griffiths, head of adaptations at independent production house